Tito, his official name being Juan Antonio Gomez Gutierrez, kept his nickname from his childhood. Born in La Havana in 1953, he started journalism studies, then painting before joining the oldest and most famous art school in the Caribbean: the Academy San Alejandro in La Havana, then the Instituto de Diseno de la Havana where he won the graphic arts top prize. This allowed him to work for the state: in a country where propaganda replaces advertising, he created, for example, the logo of La Cubana de Aviacion and posters for hospitals, and Castro speeches. On the side, he continued to create the paintings that he is so well known for. In 1997, he became an independent artist, not only